A couple of weeks ago in one of my newsletters, I used the term "cult wine" to describe Bryant Family Cabernet Sauvignon.
And it makes me think: Is Bryant really a cult wine, or did I use the term to shamelessly sell the wine?
I would say the answers are "yes" and "yes".
The term "cult wine" has been around for several years. The wine industry uses the term "cult", whether it is legitimate or not, to sell wine, because wine buyers want cult wines.
So what is a "legitimate" cult wine?
Let's see what Wikipedia says: "Cult wines are those for which dedicated groups of committed enthusiasts will pay large sums of money. Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed."
In addition, cult wines are almost impossible to get. They are usually purchased through winery mailing lists, and those lists are closed to new buyers. Waiting lists can be as long as 10 years.
In other words, you have to wait for existing list members to either die, or drop off the list for some reason.
Pretty wild, huh?
Most of the major wine producing countries produce some cult wines, but, here are a few of the more famous ones from the good old USA:
Screaming Eagle: $1500-$2000 per bottle!
Harlan: $500-$800
Scarecrow: $300-$400
Bryant: $400-$500
You also have Sine Quo Non, Araujo, Colgin and Saxum.
Opus One, Dominus, Peter Michael, Dunn, Kistler and Caymus are also considered cult wines, but, their production is higher, and consequently, they are a little easier to find.
Buyer beware: If someone is trying to peddle you a "cult wine" - it probably isn't.
Tom
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